Archive for the ‘Marketing’ Category

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In Good Company

Tuesday, June 22nd, 2010

Some marketing efforts pay off . . .

I’m working to make better use of the resources I have, the resources that just about anybody has these days: Twitter, Facebook, MySpace, WordPress, and an e-mail list. The folks at Bass Musician Magazine received the latest e-mail and have posted it on their “Events” page. I have to say I was pleased to find myself sharing a page with Victor Wooten and Eddie Gomez (and just off-screen the NAMM show).

So, in case you can’t make it to their gigs this coming Friday, June 25, 2010, come see ours!

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Today’s Focus: Content

Sunday, May 2nd, 2010

So as you can see today, I haven’t yet licked the make-it-look-like-the-custom-design problem yet. And what with other priorities and events in life, that hasn’t been a top priority and won’t be for a while.

Instead, today’s focus will be, for a few hours, on adding content. I have notes and announcements of performances that were a part of the site, and I’ll be adding them retroactively to the “Performances” blog category.

After all, search engines crawl content, not designs!

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Okay, We’re on Facebook. What Now?

Saturday, May 1st, 2010

Social media and social networking have been all the buzz (a word Google chose to adopt) for the last several years. Public relations professionals are all a-twitter (you get the idea) with the prospects of using these technologies for various kinds of marketing and focused campaigns

I confess that I knew next to nothing about both facebook and Twitter until a project at Cars.com sent me on a crash course. And now Chicago Bass Ensemble has both a Twitter account and a facebook page, in addition to the MySpace page that we’ve had since the beginning.

But I’ll tell you the truth: I don’t really know what to do with all these venues for public connection! As you can see from the preceding paragraph, I don’t even know how to link you to the facebook page. I think you have to already be a member of facebook to see it, anyway. What good is that?!

Ah, if only I had some gigs to publicize! Send your ideas!

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WordPress Install, Day Two

Sunday, April 25th, 2010

It’s early Sunday morning, and I’ll say that I’m pretty pleased with the way the cut-over (cut-over? more like a smush-over) to WordPress has gone.

Customizing the header appears to be the next tough task — as I write I’m still using a barely tweaked version of the default header:

screen captureAfter that, trying to actually get all the spacing, fonts and miscellaneous graphics back to Antony Viot‘s original vision will be a major chore. WordPress experts who care to recommend a theme to start from are welcome to comment!!

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Traffic-Building: a Pingback

Saturday, April 24th, 2010

As part of this exercise in rebuilding the site on WordPress, here’s a remark about a blog posting about us. It’s on Jason Heath’s blog, and it happens to be a release we sent out, and Jason republished it verbatim.

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Initial Install Going Fine

Saturday, April 24th, 2010

The initial install of the WordPress application and such has gone just fine.

You may notice that the header of the site doesn’t look anything like the pages which are linked to it. Modifying the site theme and then re-building those pages is next.

It seems unlikely that anyone would already be commenting on the site, but if you are out there reading, I’d love to hear from you!

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Hello world!

Saturday, April 24th, 2010

Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!

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